Oct 22, 2026 7:00 PM

The Huskies are not financially keeping up with the spending of the rest of their rivals in the Power Four conference.

Since joining the Big Ten, the Washington Huskies have been unable to keep up in spending with its football program compared to the majority of the Big Ten.

Huskies head football coach Jedd Fisch talked about the team's lack of comparable resources to the rest of the Power Four conference this season and how that has resulted in the team relying on recruiting, retention and development to remain competitive.

It seems like the men's basketball team is facing a similar problem.

An article from Matt Norlander and Isaac Trotter for CBS Sports explored the numbers for the Power Four conferences and the Big East.

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Based on the information available in the article, the Big Ten is third in average money spend per roster ($12.7 million), behind the Southeastern Conference ($17.3 million per team) and the Big East ($13.6 million per team).

Two teams in the Big Ten, the Michigan Wolverines and Illinois Fightin' Illini, are in the "top tier" of spenders, which the article separates as programs that have spent $20 million or more on their teams.

The article separates teams into seven tiers based on how much they've spent. The Huskies are in the seventh and lowest tier, which would place them between $5-7 million spent on the men's basketball team.

Washington is the only team in the Big Ten in that tier. The closest teams in the conference are the Iowa Hawkeyes, Northwestern Wildcats, Purdue Boilermakers, Penn State Nittany Lions and Rutgers Scarlet Knights, which are all in Tier 6 ($7.1-$9.9 million).

Iowa Hawkeyes head coach Ben McCollum (left) and Washington Huskies head coach Danny Sprinkle shake hands after a game between the two teams Feb. 4 at Alaska Airlines Arena in Seattle. | Steven Bisig/Imagn ImagesIowa Hawkeyes head coach Ben McCollum (left) and Washington Huskies head coach Danny Sprinkle shake hands after a game between the two teams Feb. 4 at Alaska Airlines Arena in Seattle. | Steven Bisig/Imagn Images

This is stark contrast from where the Huskies were two years ago, where it was among one of the biggest spenders in the nation among Power Four programs.

"(Our buying power has shifted) dramatically," Sprinkle said in a quote to CBS Sports. "Oh, it's brutal. It changes everything. That's all it is nowadays. In order to retain players, you see who we lost. And then to bring players in, you have to have it, or you have no chance, especially in the Big Ten. It's the elite of the elite. You have to get the top players, and there's a cost to it."

The information explains why Washington's offseason recruiting went the way it did compared to previous years.

The team landed just one player from the graduating Class of 2026, landed two international commitments and used the remaining six spots on the roster on a combination of veteran players and transfers from outside the Power Four. The Huskies had three international players committed before one, 24-year-old Croatian forward Boris Tisma, was ruled ineligibile by the NCAA.

The Huskies lost out on several highly-sought after names in the portal, including center Drew Fielder, who transferred to the Alabama Crimson Tide from Boise State after taking a visit with UW. Alabama is in the fourth tier ($12.1-$15 million) of spenders, per the article.

The lack of available funds to the program this year could relate to results. In his prior two years as Washington head coach, which has coincided with the university's first two years in the Big Ten, Sprinkle is 29-35 overall and 11-29 in conference play.

This brief drop in spending could be temporary, as the Huskies have either hosted or have been named as finalists for several notable players in the Class of 2027, such as five-star Malachi Jordan, four-star shooting guard Jimmie Haywood and four-star combo guard Jalen Davis, among others.

Regardless of if the downturn in spending is temporary or performance-based (or both), it'll be hard for the men's basketball team to remain competitive among Big Ten opposition. The fact that the two biggest money-making programs in college sports, football and men's basketball, are falling behind the back is also not a good sign for UW, which is just two years removed from a national championship berth in the College Football Playoff.

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