Sourdough Sam AI guides fans through a redesigned app, offering personalized stats and stadium info. Celebrate 80 years with this groundbreaking digital experience.
Sourdough Sam certainly kept himself busy leading up to the Super Bowl at Levi's Stadium last February. But now, taking on a bigger role with the San Francisco 49ers' mobile community, he suddenly finds himself at the center of a newly redesigned app.
In a partnership with PwC, the Niners' official digital consulting partner, the franchise has wholly overhauled its mobile app. The launch, occurring today, April 9, 2026, serves as a high tech kickoff for the team's historic 80th anniversary celebration.
For starters, fans can check out San Francisco's brand new commemorative 80th anniversary logo in the app before it begins populating across the 49ers' other media sites thereafter. But that is just the beginning of the digital facelift.
Sourdough Sam AI: Your New Digital Host
Sourdough Sam won’t just be dancing on the sidelines anymore. He’s featured as the app’s AI host, helping fans with all queries related to the Niners and Levi's Stadium.
Looking for specific player stats, the latest team news, or help navigating the stadium on gameday? Just ask Sourdough Sam AI. The built in assistant delivers instant answers, acting as a personal concierge for the San Francisco Faithful.
5 Things to Know About the Upgraded Experience
The partnership with PwC has introduced several "firsts" for the organization, aimed at bridging the gap between local fans and the global "Niners Network."
- NEW: Available in Spanish – For the first time ever, the 49ers App is available in multiple languages, reflecting the team's massive international reach.
- The “For You” Feed – A personalized content experience. Users can select their favorite players, and the app will tailor a feed of articles, videos, and stories based on those interests.
- The Niners Network – Fans can now find close by events, local fan chapters, and community groups, making it easier to stay connected whether you're in Santa Clara or Sydney.
- Your Fan Profile – A new gamified experience where users can collect exclusive badges for hitting milestones, such as attending games, purchasing rivalry merchandise, or being a consistent app user.
- Seamless Gameday Integration – The ticketing experience has been overhauled. Fans no longer need to log into Ticketmaster every week. The login sessions now last 365 days and feature Face ID integration for instant access to mobile wallets.
A Vision for the 80th Anniversary
"Providing the Faithful with an innovative fan experience, no matter where they are located around the world, is one of our top priorities as an organization," said 49ers Chief Marketing Officer Stephanie Rogers. "As we celebrate our 80th anniversary, we are thrilled to unveil a platform that will more closely connect our fans to each other and the team."
The app serves as a customizable one stop destination, bringing the greater fanbase together in ways never before possible. It’s a tremendous asset for those in the stands at Levi's Stadium and a vital link for the 49er Faithful rooting from across the globe.
Be sure to check out the new 49ers app powered by PwC, available for download today on all major smart devices.