The Buffalo Bills will have to monitor this situation closely.
NFL analyst Moe Moton of Bleacher Report believes Keon Coleman could be the Buffalo Bills' "biggest bust" of the 2026 season.
Coleman's first two seasons in Buffalo have been underwhelming. He has 67 receptions for 960 receiving yards and eight receiving touchdowns.
Speculation has swirled around Coleman's standing with the team after Bills owner Terry Pegula voluntarily spoke about him after the firing of former head coach Sean McDermott.
Pegula said Buffalo's previous coaching staff "pushed to draft" Coleman with the 33rd pick in 2024, but Beane clarified that he "made the pick."
"Keon, it's not lip service," Beane said. "We're excited about Keon."
Coleman knows how important the 2026 season is for him. He told reporters a few weeks ago that it's essentially a "make or break" campaign.
"For me, it's make or break," Coleman said. "[If you are] s---, you might not be here. Simple as that, [simply] put, man. ... I know what I'm capable of. So, if I fall anything short of that, I'm doing myself a disservice and my team. ... Getting benched four games, some s--- like that. Unacceptable. Ended off on a decent note, had a touchdown [in the playoffs], so that was -- I wouldn't even call that a confidence boost, it was just a positive to end the season on. But we lost. So, that was another negative to erase that. But, I mean, I don't need self-motivation, though. I know what I am here to do and what I am capable of doing."
The Bills promoted OC Joe Brady to head coach. Brady called Coleman the night before the coach's introductory news conference and Coleman described it as "a great talk."
If Coleman gets off to a slow start next season, we could see an in-season trade. After all, the Bills have D.J. Moore and Khalil Shakir.
With Moore in the fold, Coleman doesn't have a clear pathway to a big role in the passing attack.
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