Buffalo Bills wide receiver Keon Coleman can't seem to catch a break.
It was an absolutely miserable sophomore campaign for Buffalo Bills wide receiver Keon Coleman, who was disciplined numerous times throughout the season and ended up playing in just 13 games.
Coleman wasn't exactly productive during his time on the field, either, logging 38 catches for 404 yards and four touchdowns. That was good for a pedestrian average of 10.6 yards per catch, well below his average of 19.2 in his rookie season.
As the 2025 campaign moved toward a close, Coleman's name surfaced in rampant trade speculation, which is understandable given the fact that Sean McDermott was clearly no longer a big fan of his.
Then, Bills owner Terry Pagula basically blamed the Coleman pick on McDermott, which didn't exactly do Coleman's future in Buffalo any favors.
Now, Bleacher Report's Alex Ballentine has listed the 22-year-old among Buffalo's top three trade assets heading into the offseason.
"Keon Coleman has been a lightning rod for public discussion among the Bills' brass," Ballentine wrote. "New head coach Joe Brady endorsed him, but it's still worth noting that Coleman was benched this season when Brady was the offensive coordinator."
Buffalo Bills receiver Keon Coleman. Credit: Mark Konezny-Imagn Images.Here's the problem with trading Coleman now: his value is in the basement.
Yes, the Florida State product is a talented receiver. He stands 6-foot-4, weighs 215 pounds, and while he doesn't have breakaway speed, his size and overall athleticism allow him to be an impressive vertical threat.
However, Coleman's behavioral issues and effort level are another story entirely and would surely prevent any team from surrendering anything more than a late Day 3 pick in exchange for him.
The Opelousas, La. native caught 29 passes for 556 yards and four scores in Year 1, so he did display plenty of promise in his first NFL season. But his 2025 campaign was so negatively eventful that any good will he built up in 2024 has been all but completely eradicated.
At this point, Buffalo would just be better off keeping him on the roster and seeing if he learns anything this offseason. Of course, the Bills can't rely on Coleman becoming a star. They need to find wide receiver help. But unless the return is intriguing, trading him would not solve much at this juncture.
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