Nov 2, 2026 5:29 PM

Five losses into a dismal 2026 season, Dallas’s head coach continues to shoulder the blame. His recurring postgame apologies are no longer just humble accountability—they are admissions of failure.

Jerry Jones doesn't have to look very far to figure out who's responsible for the Dallas Cowboys' struggles ... because his own head coach continues to admit he's the reason.

Following Sunday's stunning 33-30 overtime loss to the Arizona Cardinals at AT&T Stadium, Brian Schottenheimer offered a familiar explanation for what went wrong.

"It starts with me, and I have to do better."

Sound familiar?

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It should. Because through eight games, five losses and an increasingly frustrating start to the 2026 season, Schottenheimer has made some variation of that statement after every single Cowboys defeat.

And here's the irony ...

He's right.

But to be fair to him, what exactly is Schottenheimer supposed to say?

He's the head coach. When things go wrong, he's supposed to stand behind the podium, shoulder the criticism and protect his players. That's part of the job. Almost every coach in the NFL would do the same thing in his position.

But there's a difference between taking accountability because it's the right thing to say and taking accountability because you're genuinely responsible for the problems.

Schottenheimer isn't just delivering some carefully rehearsed, media-trained response.

And this is where, while commendable, Schottenheimer's attempted poise at the podium gets embarrassing.

Because he's telling the truth.

After Dallas was dominated by the New York Giants in Week 1, Schottenheimer acknowledged the team's failures, telling reporters that the responsibility "starts with me as the head coach."

Following the heartbreaking loss to the Baltimore Ravens, Schottenheimer admitted he had overcoached Dak Prescott on a critical late-game play that could've won the game.

"That's on me. I overcoached him."

Two days later, he went even further, taking complete responsibility for the final 28 seconds and promising to improve.

But then came the Tampa Bay embarrassment against nobody QB Jalon Daniels.

"We certainly didn't play or coach well enough tonight to win," Schottenheimer acknowledged.

And after the Green Bay Packers handed Dallas another defeat?

"Lost two games in a row, haven't played well, got to take a hard look at it, and that starts with me," Schottenheimer told reporters.

Five losses. Five acknowledgments of personal or coaching responsibility.

At what point do we stop treating these as routine postgame remarks and start considering what Schottenheimer is actually telling us?

Because the evidence isn't limited to his words.

And against Arizona, Dallas somehow managed to squander a 17-3 advantage, allow the Cardinals back into the game and lose in overtime.

The Cowboys led by two touchdowns early in the fourth quarter. Arizona scored a touchdown with six seconds remaining in regulation, missed the potential winning extra point, then finished the job in overtime.

Different opponents. Different circumstances. The same disappointing results.

Now, after the Arizona debacle, Dak Prescott had something to say about pointing the finger at his head coach.

"It's all of us. Don't put the blame on one person. I think that's weak, I think that's cowardly," Prescott said following Sunday's loss.

Iornically, Prescott also labeled the AT&T Stadium employee who shouted "embarrassing" toward the $60 million quarterback after the loss to the Buccaneers a "coward."

And you know what? This time, he's got a point.

Football is the ultimate team sport. Schottenheimer isn't missing tackles, committing penalties or turning the football over. The players have responsibilities, too, and nobody should pretend otherwise.

But there's just one problem with Prescott's defense of his coach ...

Schottenheimer himself keeps making the case against Schottenheimer.

Nobody is putting words in his mouth. Nobody is forcing him to acknowledge mistakes in his own decision-making or the preparation of his football team.

And Prescott's responsibility as a teammate is fundamentally different from Jerry Jones' responsibility as an owner.

Dak is supposed to defend his coach. Jerry is the one who is supposed to evaluate him.

Which brings us to perhaps the most frustrating development of Sunday's loss.

After the Cardinals completed their comeback, Jones was asked about the possibility of a coaching change.

"That's not in my mind at this time," Jones said.

Jones also referenced his decision to fire Wade Phillips during the 2010 season, the only time he's made an in-season head coaching change.

And sure, firing Schottenheimer wouldn't magically solve every problem with this roster. Jones deserves plenty of criticism himself for assembling a team that has fallen well short of expectations.

But that's what makes his apparent unwillingness to reconsider the coaching situation so difficult to understand.

His head coach has repeatedly acknowledged the problems. He's identified mistakes. He's promised improvement.

And the Cowboys are 3-5.

At what point does accountability actually have consequences?

There's nothing admirable about continually taking responsibility if the same problems keep resurfacing. Eventually, the results have to matter more than the explanations.

Schottenheimer doesn't deserve criticism for admitting his mistakes. He deserves criticism because those mistakes keep costing his football team.

And Jerry doesn't have to fire him tomorrow to recognize that something isn't working.

But refusing to seriously consider whether the man leading this team is part of the problem? That's a different conversation entirely.

Brian Schottenheimer has spent the better part of two months telling everyone that the Cowboys' problems start with him.

And for once, maybe Jerry Jones should stop looking for a different answer.

He doesn't have to take my word for it. He doesn't have to take the fans' word for it.

He just has to take his head coach's word for it.

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