Grapevine's own Post Malone brings his Texas pride and musical magic to AT&T Stadium's Thanksgiving halftime spectacle, kicking off the Dallas Cowboys' Red Kettle Campaign.
The Dallas Cowboys officially ended the suspense on Sunday, announcing that global superstar - and lifelong Cowboys fan - Post Malone will headline this year's Thanksgiving Day halftime show at AT&T Stadium.
For many, it felt like destiny. Now it's reality, and Cowboys Nation couldn't be happier.
The team dropped the final confirmation after teasing the performer two weeks ago, and the clues all pointed squarely at Malone.
His Texas roots run deep. He grew up in Grapevine after his father joined the Cowboys organization as a concessions manager, and he's backed up his fandom with plenty of receipts, including a throwback photo of a young, tattoo-free Post jumping into a shot with Cowboys cheerleaders.
This Thanksgiving will mark Post Malone's first Cowboys halftime performance, but not his first time commanding the AT&T Stadium stage.
Earlier this year, he sold out the building on his own headlining tour, bringing Jelly Roll as a special guest. He's also been spotted on the field repping Dallas gear, including a Brandon Aubrey jersey signed by the All-Pro kicker himself.
The halftime show will once again serve as the kickoff for The Salvation Army’s famous Red Kettle Campaign, a Thanksgiving tradition nearly as iconic as Cowboys football itself.
And the game? It’s shaping up to be massive.
Dallas hosts the Kansas City Chiefs on Nov. 27, in front of what will easily be one of the largest holiday audiences of the year.
The 3:30 p.m. CT slot is prime viewing territory, even if some fans might still be recovering from stuffing and mashed potatoes.
With Patrick Mahomes and the Chiefs rolling into Arlington, the Cowboys will need every reinforcement they've added during their bye week and every returning player ready to contribute.
Dallas' secondary has faced challenges this season, but the atmosphere inside AT&T Stadium, boosted by a world-class halftime performance, could help tilt the energy their way.
Thanksgiving in Dallas always delivers drama, tradition and excitement, but with Post Malone taking the stage, this year's celebration just hit superstar status.