Following his epic called-shot, DeMarcus Lawrence is continuing to let his former team hear it.
Over the weekend, Dallas Cowboys fans watched as the Seattle Seahawks' dominant defense routed the New England Patriots in Super Bowl LX, a 29-13 win that felt more decisive than the score suggests.
Throughout, you'd can imagine fans uttered the phrase: "DeMarcus was right."
Seattle's stout defensive line features former Cowboy DeMarcus Lawrence, who spent 11 seasons in Dallas before blasting the organization on his way out this past offseason.
First in a public call-out to former teammate, and now, too, former Cowboy Micah Parsons, for his distracting social media use. Then came the bold preseason statement that has evolved into one of the best "called-shots" in recent memory.
"A change in scenery is always good, but Dallas is my home. I made my home there, my family lives there, I'm forever going to be there," Lawrence said after signing a three-year, $32.5 million contract with Seattle.
"But I know for sure I'm not going to win a Super Bowl there, so yeah. We here."
And now, in his first year away from Frisco, he's a world champion. Talk about a last laugh. Coincidentally, he's the second ex Cowboys defensive end named DeMarcus to hoise the Vince Lombardi so soon after joining another team (Mr. Ware got it done with Denver 10 years ago).
As Lawrence paraded around the grounds of Levi's Stadium in Santa Clara on Sunday, he spoke with reporter Josina Anderson and continued to let his former team hear it.
“At the end of the day, players win championships ... not logos.”
Understandably, the emotions of a champagne-stinging championship locker room are heavy on how Lawrence has gotten to this peak of his career. We know what he's talking about in this double-down statement.
Lawrence was one of Dallas' longest-tenured veterans through the 2024 season after being a second-round pick a decade prior. Though he missed games frequently with injuries, it's obvious that he also grew frustration over the way the Cowboys operate, both internally and externally.
There have been good Cowboys teams since Lawrence's arrival into the league, but only a handful of postseason victories are a testament to the organization-wide emphasis placed on marketability and brand awareness. Something that usually has no effect on the outcomes of games, often times impacting things the opposite way in the form of distractions.
It clearly starts at the top with owner/general manager Jerry Jones proudly boasting the Cowboys' annual valuations by Forbes or his many business connections as the face of The Star.
Will that money-driven mindset ever lessen in favor of a stronger attention to football operations? We may never know. It's a question Cowboys fans for generations have been quick to reluctantly ask, themselves.
From this example, the aggitation is mutual, bleeding into the locker room after overwhelming the sold-out seats of AT&T Stadium, and beyond, every Sunday for going on 30 years.
It takes another player - another DeMarcus - finding success so quickly in another locker room to be the latest reminder.
And Lawrence, as expected, hasn't been shy about letting us hear about it.