The Atlanta Falcons are just a few weeks away from the regular season getting started with training camp flying by and now having taken the field for the first preseason game as well.

In the first year of the Kevin Stefanski era, what exactly this team is capable of in the win loss column is still up for debate, but if some things come together, there's no reason why Atlanta cannot compete in a very weak NFC South. Quarterback has a ways to go, but whoever winds up starting in Week 1 has a great cast of playmakers to get the ball to.

With the wide receiver room, that conversation obviously starts with Drake London, but who will be behind him is the big question. Signing Olamide Zaccheaus and Jahan Dotson this offseason gave the Falcons a couple of veterans who should be a factor, but in terms of a ceiling for WR2 behind London, it does not get higher than rookie third round selection Zachariah Branch.

If the Falcons are going to have the kind of offense many believe they are capable of, there is going to have to be a wide receiver beyond just London who can get it done. Ultimately, the presence of Kyle Pitts and Bijan Robinson decrease the urgency, but a second dynamic playmaker opposite of London -- and one who has a completely different style -- could be absolutely massive.

Enter Branch, who has done nothing but make positive noise throughout camp so far. The former Georgia Bulldogs star gets open at a high clip and comes down with the ball when it's thrown his way. Expecting him to be a possession type catch magnet right out of the gate after being used largely as a gadget type in college may be foolish, but it's already clear that he is a whole lot more technically refined than anyone gave him credit for.

If this coaching staff can unlock not only Branch's electrifying ability with the ball in his hands but also the ability to get into space and be used creatively, his impact right away could be massive.

Branch being great right away would also make things a whole lot easier on whoever the quarterback winds up being, which ultimately raises the bar for what this offense is capable of in 2026. 

As camp rolls on, it's worth keeping an eye on Branch to see how he's developing in terms of a route tree. If he keeps getting better, then look out for him to be a force this season.