The Jacksonville Jaguars' decade-long London schedule is now a tradition, becoming a crucial part of their operational model amidst stadium renovations.
The Jacksonville Jaguars are headed back to London -- and in 2026, the trip will carry more weight than usual.
The NFL announced the Jaguars will participate in the league's 2026 London push, with the club scheduled to play at Tottenham Hotspur Stadium and also return to Wembley Stadium, marking the third time the franchise has played back-to-back games in the United Kingdom.
The Washington Commanders will also play at Tottenham Hotspur, though it's not clear whether their appearance will be against the Jags. Official schedules will be released in May.
For the Jaguars, London is no longer a novelty. Since 2013, the club has played 14 regular-season games there -- 11 at Wembley and three at Tottenham — more than any other NFL team. The consistency has helped the franchise carve out a recognizable presence in a market that, historically, has embraced the league broadly rather than attaching itself to a single team.
Whether that translates to deep-rooted allegiance is harder to measure. The U.K. has long been considered NFL-first, team-second territory, with legacy American brands often dominating merchandise and casual support. But repetition matters. The Jaguars’ annual appearances and their U.K. marketing rights through the league’s Global Markets Program have made them a familiar entry point for British fans.
The 2026 season adds another layer to the equation.
With EverBank Stadium amidst renovations, Jacksonville’s expanded international footprint aligns with a transitional year at home. What began more than a decade ago as an ambitious international experiment now also serves practical purposes: preserving revenue streams, maintaining visibility and navigating stadium logistics during construction.
League-wide, the London games will be part of a record nine international contests in 2026 across four continents. The U.K. remains central to that strategy. More than three million fans have attended regular-season games in London since 2007, and 42 games have been played there overall.
For Jacksonville, however, the relationship is more entrenched than strategic bullet points suggest. Players and coaches routinely describe London as a "home away from home," and the organization has invested year-round in cultivating local engagement.
Still, the broader question lingers: Are the Jaguars London’s team, or simply the team London sees most often?
In 2026, that distinction may matter less than the reality. As the franchise navigates stadium renovations in Jacksonville, London is no longer just an international showcase. It is part of the Jaguars’ operating model -- by design and, increasingly, by necessity.
The Jaguars’ opponents, along with game dates and kickoff times, will be announced when the full 2026 schedule is released this spring.
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