Despite an injury-shortened rookie season, the Jaguars' two-way sensation eclipsed Tom Brady’s licensing records, trailing only former teammate Shedeur Sanders in a historic $12.8 million marketing windfall.
When the Jacksonville Jaguars traded up to draft Travis Hunter last year, they envisioned the two-way star becoming one of the faces of not only the franchise but the entire NFL.
While Hunter's rookie season was disappointing due to an LCL tear in his right knee limiting him to only seven games, Hunter's star power was undeniable.
According to the NFLPA's recent LM-2 filing, Hunter earned a whopping $12.8 million in royalties during his first year in the league. In the document, the payment is issued to TIPENTERPRISE LLC. David Kaplan, in an article for Front Office Sports, reported that the LLC is owned by Hunter.
Record-Breaking Numbers
Hunter's $12.8 million in royalty earnings is the second-highest figure in history. Only Hunter's former collegiate teammate, Cleveland Browns quarterback Shadeur Sanders, has ever received more. Sanders, also a rookie last year, raked in an astounding $17.7 million in group licensing income.
The pair of former Colorado Buffaloes shattered the previous record, formerly held by Tom Brady. Brady earned a staggering $9.5 million in the 12-month tracking period that ended February 28, 2022.
College Teammates Entered NFL As Hyped Duo
Hunter and Sanders both came into the NFL with a massive amount of hype and marketability. Hunter, fresh off winning the 2024 Heisman Trophy, was one of the most unique prospects to ever enter the league. With All-Pro-type talent at either the wide receiver or cornerback position, Hunter was determined to become the only full-time two-way player in the NFL.
While some teams only wanted Hunter to play a single position, the Jaguars made a bold draft-might trade to secure the playmaker, with the intent of letting him play both ways.
Sanders, son of NFL Hall of Famer Deion Sanders (who coached both at Colorado), had a draft experience the polar opposite of Hunter's. Thought to be a potential first-round pick, questions about Sanders' attitude, talent, along with his famous father's influence, caused the QB to fall into the fifth round.
Hunter Already One Of NFL's Most Popular Players
Even though Hunter has yet to accomplish much in his pro career, he is already one of the NFL's most popular players. His royalty earnings prove he is one of the most sought-after NFL stars. Brands believe in Hunter's massive appeal, and are lining up to match his face with their products.
The royalty money is generated through Group Licensing, which is earned through using players' names, images, and likenesses (NIL) in merchandise like jerseys, video games, and trading cards.
The money also comes from marketing and public appearances. These corporate endorsement deals are made through the Players' Union.
Final Thoughts
The Jaguars have a potential mega-star in Hunter. NFL fans are eagerly anticipating seeing just how great Hunter can become on the field. Expected to be fully healthy in time for the season, the sky is the limit for what he can accomplish.
While Hunter still must prove his greatness as a player, he is already one of the hottest commodities in the NFL.
Join our ROUNDTABLE community! It's free to join. Share your thoughts, engage with our Roundtable writers, and chat with fellow members.
