"We all we got; we all we need."
It was Week 5 at Highmark Stadium in Orchard Park, New York, when the New England Patriots came to town for their return to a nationally covered game on Sunday Night Football against the division rival Buffalo Bills.
Mike Vrabel's squad entered that game 2-2. They would win 23-20 and only lose once more during the regular season (the rematch against Buffalo at home). Prior to kickoff, veteran wide receiver Stefon Diggs rallied the team in front of a crowd that once cheered for him when he played in Buffalo.
He told his teammates a simple phrase, "We all we got; we all we need." That saying became the rally cry for the team and any Pats fan from Providence, Rhode Island, to York Beach, Maine.
With that in mind, the Patriots, as an organization, knew they needed to send a clear message in their 2026 playoff hype video, which they dropped Friday night.
With clips of Drake Maye walking out to the field and Diggs hyping the squad up in the tunnel before the team's entrance, as well as the blue-collar working men and women that make up the great city of Boston and beyond. The Patriots' hype video establishes one core message: it's not just the team that is back; it's the overall culture.
You, yes, you, the Patriot hater, who for 20 years had to watch your favorite team get pulverized by the combination of the greatest quarterback to ever call a play in a huddle and a coach that is one of the greatest minds to ever study the game, now has a lot to worry about.
The five years of the Patriots' rebuilding are over. They are in the conversation, and they're more dangerous than they have ever been.
That's what this hype video is telling you.
The creative minds behind the video also went so far as to bring in fellow regional sports stars to show their support.
Rob Gronkowski, Randy Moss, Teddy Bruschi, Jayson Tatum, Jaylen Brown, and Julian Edelman all made quick cameos in the video. As well as the faces of the culture that make up New England. Boston firemen, MBTA operators (the T!), a local barbershop owner, and many other young sports stars within the region all get screen time.
The Patriots may win Sunday night; they may not. The Dynasty of the last 20 years is a thing of the past. But their coach was part of that dynasty's early days, and he has crafted something of his own all season as a coach, based on what he once saw as a player.
The playoffs are here, and once again, for the first time in quite some time, so are the Patriots.