The Los Angeles Rams have unveiled an updated logo and uniform design ahead of the 2026 season.
The Los Angeles Rams have unveiled an updated logo and uniform design ahead of the 2026 season.
The Rams' social media team released this video of the new changes that will be on gear for the 2026 NFL season.
This is the Rams long awaited refined brand identity, updated from their 2020 uniforms and logos. The goal for these uniforms and logos is to look more traditional and cleaner.
The key changes include removing gradient effects on numbers and logos, featuring solid yellow digits, and introducing a sharper, more aggressive ram head logo.
The "LA" logo is now a solid yellow instead of a gradient. The secondary Rams logo has been redesigned to look more aggressive with sharper and more defined horns and yellow eyes. In addition, the unpopular gradient numbers on the royal blue jerseys are removed in favor of solid yellow.
As for the design changes,m the horns on the sleeves now have a more traditional curled design, and the "LA" monogram tag on the back has been updated as well.
Rams Chief Marketing Officer Kathryn Kai-ling Frederick spoke on the new design, stating that the goal was to look ahead while also carrying the team's history.
"As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us," Frederick said. "It's a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team."
For what has been removed, the Rams' chest tag has been removed along with the gradient numbers and pant stripes for a refined look. As for the helmet, the treatment remains unchanged, with the addition of a new 3D bumper logo.
According to the Los Angeles Rams’ official website, the organization partnered with TBWA\Chiat\Day Los Angeles to help develop the film released on social media. The collaboration aimed to highlight the cultural significance of Fridays in Los Angeles communities where Rams fans live, while also building anticipation heading into draft week.
The Rams now shift their focus to the upcoming 2026 NFL Draft, just a week away. Holding the highly coveted No. 13 overall pick, Los Angeles has the flexibility to go in several different directions as they look to strengthen their roster.
Many experts predict they could draft a wide receiver or offensive lineman, but the Rams have proven to be unpredictbale so anything can and will happen on that front.
All eyes will be on general manager Les Snead as he looks to build another strong class that could help the Rams get over the hump in 2026.