The Baltimore Ravens have released a hype video for their new uniform collection, which contains two new constant uniforms and two new alternates.
The Baltimore Ravens have released a hype video for their new uniform collection.
The Ravens shared the two-minute-long video on X.
It is the Ravens' first new look in 26 years. The team had teased the reaction of players to the new uniforms, like Lamar Jackson, Derrick Henry and others.
The Ravens dubbed the new uniforms "The Next Flight" as they are set to usher in a new era of Baltimore football.
The Ravens introduced a new alternate jersey and added a sparkling new helmet to their colorways for the 2024 season.
Brad Downs, the Ravens' Senior Vice President of Marketing, said it took him and his team years to come up with a new design.
"From the outset, our objective was clear: evolve a uniform that has become iconic, and only move forward if we could truly make it better," Downs said. "After more than two years of design, iteration, and collaboration, we believe we've done just that—delivering a look that feels both modern and unmistakably Ravens."
The Ravens also released the details of the new uniforms. According to the team, the white uniforms now feature a Ravens wing on the collar area. They noted how the Raven wing is wide in a threat display and how it "signals aggression and dominance, while alluding to feather features included in the team's original logo set."
As for the jersey number, the team says that the jersey number is uodated which includes a midnight purple stroke. It removes the drop shadow across all jerseys. On top of that, the gold trim has also been replaced in their three primary jersey colors, and the typography has evolved to create a more consistent look among each numeral.
Baltimore is set to enter a new era of football, as new head coach Jesse Minter will soon make his mark.