Pardon My Take x New Orleans Saints

The sports podcast Pardon My Take, aired by Barstool Sports, is making its rounds through NFL and college football programs and calling it #GritWeek. This week they are hanging out in New Orleans with the Saints. The visibility and behind the scenes footage this gives the Saints is fun for fans and their online audiences. What are your thoughts on Barstool Sports getting involved in this way with NFL teams? Specifically the Saints??