Kupp has seen a lot in his career, but in Fleury's offense, it's keeping him on his toes.
For Seattle Seahawks veteran receiver Cooper Kupp, there isn't much he hasn't seen in his career, as he embarks on yet another NFL season.
But with new offensive coordinator Brian Fleury coming in to replace Klint Kubiak, Kupp is being kept on his toes.
With Fleury making it clear that much of what Kubiak had installed is staying, with his own tweaks and different verbiage thrown in, it isn't like things are exactly the same.
Granted, the things that make it easier for the players to play fast when they are on the field, but for the new wrinkles that Fleury is throwing in, it means players have to get stuck into the playbook to fully master what he's asking them to do.
Training camp is the perfect time to iron out some issues with the system, for both players and coaches, before they really hit the ground running when the regular season rolls around.
And for Kupp, he loves that Fleury's system isn't letting anyone get complacent.
"It's good, there's enough of a challenge of new things that are added in the guys have to stay on top of stuff," Kupp said. "The danger you fall into is you have guys come in that just feel like you're running the same exact thing, and you get complacent.
"So, there's enough new things that's keeping people on their toes, and it's forcing you to get in your book. It's forcing you to ask questions and forcing you to understand and master what we're doing. I've enjoyed the challenge of that."
Given Fleury's background, the running backs and tight ends are expected to get a lot more work in 2026, but for someone like Kupp, it is on the new coordinator to dial up plays for the veteran.
Granted, it is Jaxon Smith-Njigba's show in the passing game, but he needs help, and that will no doubt come from Kupp and others. But for them to help, they have to master the system.
With Kupp deep into the playbook, even as he enters Year 10, he is still learning new things, and that is what keeps the mind sharp.
There is no complacency because you are always learning, and under Fleury, yes, some things have stayed the same, but there is enough difference that it doesn't allow players to rest on their laurels.
