The regular season is complete and the stage is set in Bryan, Texas, as the UPRA announces the personnel and stock contractors headed to the 2026 CINCH United Finals Rodeo.
The regular season is officially in the books, and now all roads lead to Bryan, Texas.
The 2026 CINCH United Finals Rodeo will bring the United Professional Rodeo Association’s championship action to Bryan, where the UPRA Finals will be held in conjunction with the Brazos Valley Fair & Rodeo. After a season filled with miles, wins, checks and battles in the standings, the focus now shifts to the Finals and the competitors who have earned their opportunity to compete on the biggest stage of the UPRA season.
A championship rodeo takes far more than the contestants who back into the box or climb over the bucking chutes, and the personnel selected for the 2026 Finals have officially been announced.
TC Long and Creed Roberts will serve as announcers, while Jessy Walters takes on secretary duties. Leddy Murray and Misty Cook have been selected as timers, with Britt Walters and Cam Rogers serving as pickup men.
Keeping cowboys protected during the bull riding will be bullfighters Ryder Gray, Brendall Dunn and Carson Greenway. The judging team includes John Tom Powledge, Rusty Hummell, Butch Kirby and Harry Rose, while Jimmy Mills and Jack Hooge will serve as back judges. Kody Gray rounds out the selected personnel as funny man.
The stock contractors headed to Bryan have also been announced. Mesquite Rodeo Co., J & J Rodeo Co., Flying C Rodeo Co., TNT Rodeo Co., Champion Rodeo Co., Cadillac Rodeo Co., Byrn Rodeo Co., SYJ Rodeo Co., Wing Rodeo Co. and 777 Rodeo Co. will all be represented at the 2026 UPRA Finals.
This year’s Finals mark an important destination for the association as the championship heads to Bryan and the Brazos Valley Fair & Rodeo. The move puts the season-ending event in a setting built around rodeo, agriculture and the western way of life while bringing UPRA contestants, personnel, contractors, families and fans together in Bryan for the culmination of the 2026 season.
For UPRA contestants, getting to Bryan represents the result of an entire regular season spent chasing the Finals. Every mile down the highway, every entry fee, every run and ride, and every check earned throughout the year has contributed to the opportunity to finish the season on the Finals stage.
The regular-season race may be over, but the biggest rodeo of the UPRA year is still ahead.
Bryan, Texas, is the destination. The 2026 CINCH United Finals Rodeo is next.
