Chelsea star Cole Palmer successfully registered his nickname in November and will now benefit financially from his "Cold Palmer" brand.

Some football players cannot help but have the excitement of a goal overwhelm them as they run to their excited fans. However, others develop a consistent routine that seems to become part of them, like the name on the back of their jersey. Think of: Alan Shearer's raised arm, Son Heung-Min's gesture to take a photo, Shefki Kuqi's glorious belly flop.

But, after the Chelsea star's shivering celebration earned him the aforementioned nickname, Palmer, through his representation company, Palmer Management Limited, went a step further and registered the term "Cold Palmer" with the U.K. government's Intellectual Property Office.

On Monday, he posted a video on Instagram showing him speaking with designers who were creating his new shivering CP logo.

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Palmer revealed the reason behind his iconic shiver in a 2024 interview.

"The first time I did the 'cold' celebration was last December in a match against Luton, where we won 3-2. It's a nod to my former Manchester City academy teammate, Morgan Rogers," he said.

"It symbolises joy, passion, and a great determination for the game, besides being funny because it combines perfectly with my name. Everyone knows it's my celebration. Many people might have done it, but everyone knows it's my celebration."

Essentially, Palmer's successful application to the Intellectual Property Office means no one else can use the 23-year-old's nickname for commercial purposes, and he can take legal action against anyone who does without his permission.

The successful application means Palmer, if he so wishes, can benefit from the sale of a wide range of products bearing the 'Cold Palmer' nickname, such as bicycles, birthday cards, and Christmas tree ornaments.

The trademark also applies to a wide variety of food and beverage products, such as coffee, ice cream, and cereal bars, but, importantly, not to wine. Palmer was forced to modify his initial application to remove any reference to wine after a French winemaker, Chateau Palmer, challenged the footballer's application to obtain exclusive rights to all alcoholic beverages bearing the name Palmer.

Reportedly, the 23-year-old also filed a separate application to trademark a video of his signature celebration. However, if successful, this would not prevent others from performing it, but would prevent anyone else from directly benefiting from it commercially.

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