PSG is close to securing a sponsorship deal with L'Oréal worth less than €5 million per season, according to L'Équipe. The partnership would last at least two years.
Already well-stocked on that front, Paris Saint-Germain will register the arrival of a new prestigious sponsor, in this case, a French cosmetics brand. A partnership that will once again be worth millions of euros. Not bad.
PSG's sporting successes continue to bear fruit off the pitch. In recent weeks, the Parisian club has welcomed several new partners, and another big French name should soon join them.
According to L'Équipe, L'Oréal is close to committing to a partnership with PSG lasting at least two years.
The club has not yet confirmed or made official the arrival of this new sponsor, but the agreement would be worth less than five million euros per season, again according to the French outlet. This sum of less than five million annually should place it, at best, on the club's list of official partners, the category below premium partners (Beyond, All, etc.). It is therefore a partnership worth at least 10 million euros that PSG has secured.
L'Oreal's arrival as a new sponsor would mark a particularly active commercial period for PSG. The Parisian club recently partnered with Coca-Cola, a historic partner, as well as the Chinese automotive group BYD, and is therefore about to add to its portfolio one of the global giants of the cosmetics industry, a field it explored a few years ago with Nivea.
It remains to be seen what this collaboration will produce, and how Paris will highlight the cosmetics group. For L'Oreal, whose roots are also Parisian, the association with PSG would offer new international exposure. The club should announce the agreement, which is not yet official, soon.
In other news, former PSG player Gianluigi Donnarumma says Ousmane Dembele is his favorite to win the Ballon d'Or. The Italian goalkeeper reunited with his former teammates during France vs. Italy.
Donnarumma took advantage of his time on La Chaîne L'Équipe to position himself a few weeks before the Ballon d'Or ceremony, scheduled for Oct. 26. His choice is clear: "My favorite is Ousmane Dembélé." The Italian hopes to see his former Parisian teammate keep the trophy he won in 2025, while Khvicha Kvaratskhelia is also among this year's favorites.
Donnarumma didn't reserve his compliments for the Ballon d'Or alone. Asked about Dembele, Doue, and Bradley Barcola, he called his former teammates "fantastic players." He will reunite with most of them on Oct. 14 in the Champions League, during Manchester City vs. PSG.
