AFC Bournemouth Tease Photos of NEW Hummel Training Range

On the day that Marco Rose gave his first interview for AFC Bournemouth, the Cherries wasted no time in showcasing some new training gear, with a sneak preview of one of the new training tops, which will be available later this summer.

In April, AFC Bournemouth secured a new five-year kit partnership with Hummel starting from the 2026–27 campaign, following a highly competitive tender process.

They then teased the launch with a huge ice-block on Pier Approach, with locals and tourists pondering what it could be related to, only for it to eventually melt and display the Cherries rest together with the Hummel logo.

The Danish manufacturer will take over from Umbro, ushering in a fresh chapter for the club, which will also feature two new shirt sponsors next season.

Vitality is set to become the primary sponsor, replacing BJ88 ahead of the Premier League’s forthcoming ban on betting-related sponsorships. Mr Q is rumoured to be the sleeve sponsor.