A mysterious ice block that appeared on Bournemouth's Pier Approach in the early hours of Friday morning is slowly thawing, revealing a Hummel crest, signifying the club's kit manufacturer switch ahead of the 2026/27 season.
There was plenty of conjecture from residents and holidaymakers as to what the ice block symbolised, with many suggesting it was a publicity stunt for Drake's new album.
However, as the sculpture has slowly melted, it revealed the logo which will adorn the front of Cherries shirts, along-side the new sponsor - Vitality - from August.
Hummel LogoComments
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