Vitality Backlash! Do Supporters Like The New AFC Bournemouth Kit?
Supporters' opinions on AFC Bournemouth's new Hummel home kit - launched on Friday, have been overwhelmingly negative.
The reaction focused heavily on the design - particularly the oversized Vitality sponsor logo - and a general sense of disappointment for a landmark first Hummel kit coinciding with the club's European campaign.
Key Fan Quotes:
- Strong disapproval: “It is hideous and quite possibly the worst I have seen... If anyone buys it, you have no shame.” — @guyafcb
- “Had a good nights sleep and took a look at the new home kit with fresh eyes and you know what? It’s worse than I remembered. Shirts are important to fans, we wear them as a symbol of pride in our club and this is a huge let down for almost all of us.” — @AgeingCherry
- “Speechless. What an awful kit... The worst home kit we’ve had in years…” — @_dannywhitelock
- Sponsor complaints: Many called out the “helipad sized sponsor on the front,” with fans saying the club “got this one badly wrong.”
A few fans offered mild positives or defended it as a “grower,” but these were outliers amid broad criticism.
Overall, the launch was widely described as a missed opportunity and a letdown for supporters.
Check out the new kit detail on afcb.co.uk.
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