Is it time for 'Nonny Time'?
Sep 23, 2026 7:55 AM
It's been well documented lately how AFC Bournemouth have played well across this season's opening games, only to come unstuck in the latter stages of matches.
In the Australian Football League (AFL) the Fremantle Dockers utilise 'Wharfie Time' to see their team over the line.
Fremantle Dockers Wharfie Time - credit Justin Chadwick via InDaily Wharfie Time is a high-intensity, late-game motivational activation used to spark fourth-quarter comebacks during tight home matches. The term taps into Fremantle's working-class port identity to demand ultimate work rate and pressure from the players. When triggered, the stadium lights dim, and the big screens broadcast a dramatic ship battling heavy seas alongside a deep gong, a heartbeat sound, and AC/DC’s "Hells Bells," whipping both the team and the crowd into a professional wrestling-style comeback frenzy.
John 'Nonny' Garard - credit Ahmed Shooble via New York TimesUsing a similar late-game 'Nonny Time' to motivate the players, and then get the crowd singing "Red Army" could be what the team needs to finally get the job done. For best results use infrequently.
What do you think? I'd love to hear your comments and ideas on how this could be implemented at home games.
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