Brentford have announced Indeed as their new principal front-of-shirt partner, with the global employment platform set to appear on kits from the 2026/27 season.
Brentford have confirmed that Indeed will become the club’s new principal front-of-shirt sponsor in a multi-year agreement, with the partnership set to begin from the 2026/27 season.
The deal will see Indeed’s branding feature on Brentford’s men’s and women’s first-team shirts, marking a significant commercial partnership for the club as it continues to grow its presence in the Premier League. This also gives the Bees a timely change from Hollywood Bets ahead of the Premier League’s front-of-shirt gambling sponsorship ban that comes into effect for the 2026/27 campaign.
Indeed has already been part of Brentford’s commercial set-up since June 2025, when the club announced the company as its official training wear partner and official recruitment partner. That agreement gave Indeed branding across training kits for Brentford’s men’s first team, B team, women’s first team, academy sides and coaching staff, while also linking the company to career-focused and community projects in west London.
In announcing the agreement, Brentford said the partnership will also extend beyond matchday branding. The club confirmed that Indeed will work with Brentford to support local community initiatives, including employment and skills programmes, aligning with the company’s wider focus on helping people into work.
Brentford’s commercial director, Fran Jones, said the club was “delighted” to welcome Indeed as its new principal partner and pointed to the shared values between the two organisations. He highlighted a mutual focus on opportunity, inclusion and long-term development as key factors behind the agreement.
Indeed’s senior vice president of marketing, Jessica Jensen, also commented on the partnership, describing it as an opportunity to connect with Brentford’s fanbase while supporting the club’s work both on and off the pitch. She said the company was “proud” to partner with Brentford and contribute to initiatives that extend beyond football.
The agreement comes at a time when Brentford continue to build across multiple areas of the club. Alongside their on-pitch progress, including a push for European qualification this season, the club have also seen growth in their academy, who yesterday recieved Category One status from the Premier League, as. well as the club's wider infrastructure.
Further details of the partnership, including the exact length of the deal, have not been disclosed, but Brentford confirmed it will run over multiple years as the club begins a new commercial chapter with Indeed as its principal shirt sponsor.