The Guardian report Brentford are close to moving Indeed from the training kit to the front of the shirt next season as the Premier League’s gambling sponsor ban reshapes the market.
Brentford are close to changing their front-of-shirt sponsor for next season, with The Guardian reporting in an exclusive that job search website, Indeed, is in line to replace Hollywoodbets on the match shirt. The report says Brentford have accepted a significant reduction on their existing deal, with the new agreement understood to be worth around £4 million to £5 million a year.
Indeed’s links with Brentford already go beyond branding on training wear. Alongside becoming the club’s official training wear and recruitment partner in June 2025, the company was also given rights for matchday branding, in-stadium advertising and content with first-team players and staff. Brentford also said Indeed would support community and careers-focused projects in west London, which makes the prospect of a broader shirt deal feel like a natural next step rather than a sudden change.
The timing also fits Brentford’s current sponsorship cycle. The club confirmed in July 2025 that Hollywoodbets would remain as front-of-shirt partner for the men’s first team until the end of the 2025/26 season. Brentford’s official partners page still lists both Hollywoodbets and Indeed among the club’s principal commercial partners, which again makes the reported transition feel commercially logical rather than abrupt.
Hollywoodbets have been Brentford’s front-of-shirt sponsor since the club’s first Premier League season, having previously served as back-of-shirt partner during the 2020/21 promotion campaign. That gives the potential switch a little more significance, because it would mark the end of a sponsorship relationship that has run through most of Brentford’s rise as a top-flight club.
For Brentford, the move would also reflect the changing commercial landscape facing clubs outside the Premier League’s biggest earners. With the ban on gambling sponsors approaching, replacing an established front-of-shirt deal has become more difficult and, in many cases, less lucrative. In that context, turning to an existing partner such as Indeed would offer continuity as well as certainty at a time when the market has become more challenging.
So while nothing has been formally announced yet, the shape of the story is clear enough. Brentford already have an established relationship with Indeed, Hollywoodbets’ current shirt deal only runs through this season, and the coming ban on gambling sponsors has forced clubs to rethink one of their most valuable commercial assets. If The Guardian’s exclusive is correct, Brentford’s next shirt sponsor is likely to be a familiar name rather than a new one.