Brentford held 18 dedicated EDI fan engagement opportunities during 2025/26 and says supporter feedback helped shape policies and matchday operations.
Brentford have used supporter feedback to help shape club policies and matchday operations during the 2025/26 season.
The club held 18 dedicated fan engagement opportunities focused on equity, diversity and inclusion, working with groups including the Disabled Supporters Association, Women & Girls Fans Forum, EDI Fan Forum, Queen Bees and LGBeeTs. Brentford say those conversations were used to better understand supporter experiences and inform the way the club approached policies, matchdays and inclusion campaigns.
The detail is contained in Brentford’s newly published Equity, Diversity and Inclusion annual report, which covers work carried out across the club over the past season.
Supporter feedback sits alongside the club’s annual survey data. Eighty-three per cent of respondents agreed that it was important for Brentford to be committed to equality, diversity and inclusion within the club and wider community, while 95 per cent agreed the club provides an inclusive and enjoyable matchday experience regardless of background, religion, disability, sexuality or another protected characteristic.
The latter figure had already appeared in Brentford’s wider reporting on the matchday experience, but the EDI report places it alongside the consultations and supporter groups involved throughout the year.
Speaking in the introduction the report, Brentford Chief Executive Jon Varney writes that Brentford have continued to build EDI into different parts of the club rather than treating it as a standalone area.
“This season has seen us make further progress through data-led decision-making, targeted learning, strengthened policies and processes, and campaigns that bring inclusion to life for our staff, players, supporters and community,” he said.
Some of the fan-facing work also went far beyond consultation.
Brentford ran its first active bystander intervention training session for supporters during the season, using live scenarios and trained actors to help participants recognise harassment and understand when it may be safe to intervene. The programme formed part of the club’s wider work around women and girls’ safety.
The Gtech Community Stadium’s 24-hour Safe Haven also features in the report. The Bees say people have already used it for practical support including phone charging, water, somewhere to rest and help during onward journeys. Matchday staff have also received training around safeguarding concerns and Ask for Angela requests.
Elsewhere, the club delivered 21 first-time fan experiences for women and girls during 2025/26 through its work with Her Game Too. Those included matches against Wolves and West Ham, with the programme intended to help more women and girls feel confident attending games.
There are no direct links between each supporter consultation and a particular policy or matchday change. The feedback gathered across those 18 engagement opportunities was used collectively to shape the club’s approach.
The same approach runs through several areas of Brentford’s EDI work. LGBeeTs continued to provide input on LGBTQ+ inclusion, while the Women & Girls Fans Forum and Disabled Supporters Association were among the groups involved in discussions during the season.
