Jun 24, 2026 1:44 PM

The Swans are tapping into the legendary recruitment engine behind Brighton’s rise, leveraging elite algorithms to unearth hidden gems and replicate the data-driven success of Europe’s overachievers.

Swansea City have officially announced a multi-year partnership with Jamestown Analytics, a football data and recruitment company co-founded by Tony Bloom. 

According to previous reports, this is an off-brand version of Starlizard, which is Bloom's most significant and reputable data-led company.

This became one of the most iconic and recognised algorithms for player recruitment, especially with big-name signings like Moisés Caicedo, Marc Cucurella, and Carlos Baleba in recent years. 

It would be impossible to suggest that Swansea could follow a similar success path... but it is certainly a big move in the right direction. 

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Swansea are said to use the data for information on possible new players, subject to the recruitment staff getting a deal over the line. 

Bloom has also worked with clubs like USG (Union Saint-Gilloise) and Hearts of Midlothian in Scotland, not to mention Como in Serie A too!

All three clubs have seen a remarkable rise in club status in recent years.

Hearts were on the brink of a first-ever SPL title last season, while USG have risen from the Belgian second division to UEFA Champions League football since his takeover in 2018. 

Como, equally, has had a remarkable recent success in Italian football. 

All three clubs are known for their impressive unearthing of gems, with Brighton spearheading the conversation. 

If Swansea follow a similar path, we could be talking about the next success story in the years to come.

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