UConn's Azzi Fudd joins the Jordan Brand family, a monumental step for the rising star and women's basketball's growing influence.
UConn star Azzi Fudd has added another major milestone to her rising basketball career after signing a name, image, and likeness (NIL) partnership with Jordan Brand.
The announcement was made on Friday, with the apparel giant welcoming the Huskies guard into its athlete roster through a social media post that read: “Get buckets. Serve looks. Put the world on notice. Welcome to the fam, @azzi35.”
Fudd appeared in the announcement wearing Jordan Brand sneakers and custom Jumpman-themed nails, symbolizing her official entry into the brand’s growing women’s basketball lineup.
For the UConn standout, the partnership represents more than just another endorsement deal. Fudd said joining Jordan Brand connects her to a legacy she has admired throughout her life.
“I grew up watching what the Jumpman meant to basketball and to the culture around the game,” Fudd said. “So becoming part of the Jordan Brand family represents what I am stepping into and the greatness that I aspire to be.”
“To wear the same logo that so many legends have worn is something I don’t take lightly,” she continued. “For me, it’s about honoring that legacy while also helping show what the next generation of women’s basketball looks like.”
Fudd joins several former and current UConn stars who are also part of Jordan Brand, including Napheesa Collier, Gabby Williams, and Huskies legend Maya Moore. Current teammate Sarah Strong also signed with the company earlier this season, continuing the strong connection between the program and the brand.
The timing of the deal is notable as the 23-year-old prepares to enter the professional ranks. ESPN projected Fudd as the No. 1 pick in the 2026 WNBA Mock Draft, with some analysts even viewing her as a potential No. 1 overall pick.
Fudd’s signing also reflects the increasing commercial momentum around women’s basketball. Jordan Brand has steadily expanded its investment in the women’s game, bringing in both established professionals and emerging stars from the college ranks.
The partnership adds to an already busy few weeks for the UConn guard off the court. Earlier this month, Fudd also announced a partnership with GEICO that includes a docuseries following her journey through the NCAA Tournament.
On the court, Fudd is enjoying one of the most productive seasons of her college career.
However, in her final year with the Huskies, she is averaging career highs in multiple categories, including 17.9 points per game while shooting nearly 49 percent from the field and over 45 percent from three-point range.
With the postseason approaching and the WNBA Draft on the horizon, Fudd’s latest endorsement deal highlights both her individual rise and the growing marketability of the next generation of women’s basketball stars.