Indiana Fever star Sophie Cunningham taps 3 Arts Sports to amplify her voice beyond the court, forging a path into entertainment and media.
Sophie Cunningham is betting that her voice and personality can travel as far as her jumper. The Indiana Fever wing has signed with 3 Arts Sports, formalizing an off-court strategy aimed at expanding her footprint in entertainment, media, and business while continuing her WNBA career. The move positions Cunningham as part of a growing wave of women’s basketball players seeking Hollywood-style representation alongside traditional sports management.
Cunningham will remain under the on-court representation of Perry Rogers, the CEO and founder of PRP, with 3 Arts stepping in as an overlay focused on storytelling, media projects, and brand development rather than contract negotiation.
In outlining the reasoning behind the partnership, Rogers emphasized that the goal was to build a broader infrastructure around Cunningham rather than replace existing representation.
“We’re excited to partner with 3 Arts Sports to combine our expertise on the court and in marketing with their knowledge in media and entertainment to provide the strongest network for a true multi-hyphenate athlete,” Rogers said. “Sophie is as dynamic as they come, and it was important to us to curate a team around her who can execute that vision beyond the court.”
The move reflects a shift Cunningham has already been making. One of the more recognizable personalities in the WNBA, she helped the Fever capture the Commissioner’s Cup last season and has increasingly leaned into media as her profile has grown. Her podcast, Show Me Something, has served as both a creative outlet and a proof of concept, blending WNBA stories, pop culture and candid conversations that extend her reach beyond game nights.
On the court, Cunningham remains a steady contributor. In her first season with Indiana, she averaged 8.6 points, 3.5 rebounds and 1.2 assists in 30 games, shooting 46.9 percent from the field and 43.2 percent from three. Her efficiency and physical edge made her a trusted piece alongside a young core, providing spacing and toughness on the wing during the Fever’s Cup run.
Cunningham’s professional arc has been defined by adaptability. Drafted 13th overall by the Phoenix Mercury in 2019, she carved out a role as a stretch wing and emotional spark during multiple playoff runs, including the Mercury’s Finals appearance in 2021. Over seven WNBA seasons, she has averaged 7.9 points in just over 23 minutes per game, earning a reputation for defending up a position and knocking down timely shots.
Off the court, that same edge has translated into a growing media presence. Show Me Something, co-hosted with longtime friend West Wilson, operates as a personality-driven “digital happy hour,” weaving together league anecdotes, reality-TV crossover and broader sports culture. The podcast has become a consistent content platform that showcases Cunningham’s comfort on the mic and on camera.
Those skills are part of what attracted 3 Arts, whose leaders have framed Cunningham as a modern athlete interested in culturally relevant storytelling and business ventures, not just endorsements. The timing also aligns with her increased visibility in Indiana, where her on-court connection and off-court chemistry with Caitlin Clark have opened doors to collaborative content and brand activations.
The foundation for all of it was built long before the WNBA. At Missouri Tigers, Cunningham finished as the program’s all-time leading scorer, pairing volume scoring with rebounding and playmaking in a way that hinted at her versatility.
Now, with 3 Arts Sports in her corner, Cunningham is taking the next step in formalizing what she has already begun to build — a career that stretches beyond the hardwood, anchored by personality, presence and a clear sense of who she wants to be when the lights turn off.