
Ever since Caitlin Clark entered the WNBA, she has nearly single-handedly elevated the league's visibility, marketability, and overall status. Her arrival sparked a surge in endorsement deals and a significant increase in fan interest across the sport — and it isn't just her personality driving the attention. Her playing style, defined by elite shooting, breathtaking playmaking, and composure in high-pressure moments, has captivated fans in a way the league hasn't seen before.
Those traits have helped generate record-breaking crowds and stronger national television ratings. Arenas that previously struggled to sell out have been filled to capacity on nights Clark is in town, and television viewership figures for WNBA games have climbed to levels the league hadn't previously reached. The ripple effect has extended well beyond the Indiana Fever, lifting the sport's profile across the board.
That growing influence prompted NFL veteran LeSean McCoy to call Clark "the most influential female athlete of all time" during an appearance on the sports talk show "Speak."
Unlike any previous MVP or WNBA champion, Clark has reshaped the league's commercial appeal and cultural relevance. In her first two seasons, she broke multiple records, including the single-season and single-game assists marks, and became the first rookie in league history to record a triple-double. Her ability to consistently perform on the biggest stages while operating under an intense national spotlight has only added to her reputation.
McCoy, a two-time Super Bowl champion, made clear he believes Clark's impact has been nothing short of revolutionary, drawing a direct comparison to one of the most influential players in NBA history.
"She is the most influential women's athlete of all time. Let me back my stuff up. Serena was great for us, but who was watching women's basketball? Think about what we're talking about. And then we get this girl who's like Steph Curry and everybody — everybody — is watching," McCoy said. "To this day, women's basketball is looked at like the NBA, NFL. They have their own channel now on ESPN. When was the last time you heard people talking about women's basketball on TV?"
The Stephen Curry comparison is notable. Much like Curry redefined how the NBA was consumed by a mainstream audience through his shooting range and style of play, Clark has drawn casual sports fans into a league they previously paid little attention to.
This is far from the first time a prominent figure from another sport has lavished Clark with sky-high praise. What stands out is that despite the recognition and the relentless media attention that follows her everywhere, the 24-year-old has remained composed and focused on her development rather than getting swept up in the moment.