Paige Bueckers strengthened her growing off-court profile Wednesday as Fanatics announced an exclusive, multi-year memorabilia partnership with the Dallas Wings guard, underscoring her rapid ascent as one of the league’s most marketable players.

The agreement makes Fanatics the sole provider of Bueckers’ autographed memorabilia and collectibles and marks the first exclusive memorabilia contract of her professional career. The collection, available immediately across the Fanatics network, includes signed basketballs, jerseys, photos, shoes and select game-used items spanning both her collegiate and WNBA career.

The announcement arrives after a debut season in which Bueckers averaged 19.2 points, 3.9 rebounds and 5.4 assists in 36 games for the Wings. Her impact extended beyond the stat sheet. She was selected No. 1 overall in the 2025 draft, became an All-Star, and saw her merchandise surge to historic levels — including the second-highest draft-night sales total ever for a WNBA player.

Fanatics positioned the deal as both a business investment and a long-term bet on one of the sport’s most influential young stars. The company will also make a significant annual donation to the Paige Bueckers Foundation, which focuses on creating opportunity and promoting justice in sport, creative fields, economic mobility and food equity.

In announcing the agreement, Bueckers framed the deal as an opportunity to deepen her relationship with fans while helping elevate women’s basketball.

In describing why she chose Fanatics, Bueckers said the company “understand[s] what matters most – the relationship between athletes and their fans.”

She added that she looks forward to creating products that reflect her journey and the growing support surrounding the women’s game.

Fanatics executives emphasized the broader significance of partnering with an athlete whose impact is already stretching beyond the court.

Fanatics executive vice president Victor Shaffer said the company is eager to “bring fans closer to her and her remarkable journey,” noting the partnership will highlight Bueckers’ accomplishments while helping build a legacy “that extends far beyond the basketball court.”

Even at 24, Bueckers’ résumé already stands among the most decorated of any young basketball player. A dominant high school career earned her Gatorade National Player of the Year and Athlete of the Year honors. Her tenure at UConn only amplified her profile, where she became the first freshman to sweep the Wooden, Naismith, AP National Player of the Year and USBWA National Player of the Year awards. She closed her college career by leading the Huskies to the 2025 NCAA championship and setting the school record for most points scored in NCAA Tournament games.

By joining Fanatics Authentic, Bueckers enters a roster that includes Sabrina Ionescu, JuJu Watkins, Jayson Tatum, Tom Brady, Victor Wembanyama and other major global sports figures. Her inclusion positions her not just as a rising WNBA star, but as a key figure in Fanatics’ broader effort to invest in athletes with global appeal.

For Bueckers, the partnership represents another step in building a brand that mirrors her on-court excellence. For Fanatics, it signals a continued push into the women’s sports marketplace at a moment when demand for WNBA merchandise is climbing to new levels.