92-year-old burger chain's Bitcoin strategy delivers 13.8% sales jump

Steak 'n Shake is no longer just a burger chain; it is a Bitcoin company. By funneling payments into a Strategic Bitcoin Reserve instead of cash, they’ve triggered a massive 13.8% sales jump—the best in the industry. They’re even paying hourly workers a $0.21/hour Bitcoin bonus, though employees must wait two years to vest. Is a volatile crypto reserve really a sustainable way to run a fast-food empire, or is this just a high-stakes marketing gimmick? What’s your take?
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