Oct 2, 2026 5:05 PM
Porsche’s brand power has limits, and we just found them. After trying to sell digital "ownership" of a 911 for over $4,000, the project collapsed, with values plummeting to just $200. Porsche is now killing the experiment, proving that even a luxury badge can't justify paying thousands for a digital receipt. Was this a visionary move that failed, or just a cynical cash grab targeting loyal fans? Is the luxury NFT dream officially dead?
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