Group behind Elton John kneecap jewellery film pushes ‘gold as a service'

The World Gold Council's "gold as a service" isn't about genuinely improving digital gold for users; it's a calculated move by top mining companies to push gold into new financial products and markets, expanding its role and demand. This isn't innovation, it's a market expansion strategy driven by industry interests. Do you believe this initiative truly benefits consumers, or primarily the gold industry?
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