Oct 1, 2026 9:15 PM

Your Big Mac costs $1 more just because you’re on the wrong side of town. McDonald’s is using AI to analyze foot traffic and local demand to suggest higher prices, creating price gaps for the exact same burger at stores only 1.3 miles apart. While they claim the tech only "suggests" prices, the algorithm is effectively deciding what your meal is worth based on your location. Is this efficient market pricing or just digital price gouging? Would you drive an extra mile to save a dollar?
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