Saylor's Strategy faces its toughest Q2 earnings as Bitcoin crashes 50% from all-time highs

Jul 27, 2026 6:51 PMPublished Jul 27, 2026 6:51 PM

The "never sell" Bitcoin mantra was apparently only for the retail masses, not for the companies preaching it. Strategy has officially broken its accumulation pledge, selling thousands of BTC to cover dividends while sitting on a $10 billion unrealized loss. With its debt structure now drawing comparisons to the collapsed Terra/Luna, the "Bitcoin Treasury" model is facing a brutal reality check. Was the "HODL" narrative just a way to keep retail buying while the pros sold? What's your take?
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The company reports this week with Bitcoin down 50 percent from its all-time high, a broken "never sell" pledge, and a $3 billion cash reserve that tells its own story about where the pressure is coming from.

www.thestreet.comSaylor's Strategy faces its toughest Q2 earnings as Bitcoin crashes 50% from all-time highsThe company reports this week with Bitcoin down 50 percent from its all-time high, a broken "never sell" pledge, and a $3 billion cash reserve that tells its own story about where the pressure is coming from.

Michael Saylor •Strategy Inc

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