Max Verstappen embraced the cowboy in Austin to match Red Bull’s Ford Raptor weekend aesthetic. Verstappen modified the lion on top of his helmet to wear a cowboy hat. Along with the lion in a cowboy hat, he added American flag accents around the helmet.

Charles Leclerc sported a special Bell helmet, which featured Ferrari’s partnerships with HP, UniCredit, IBM, and Unicorn. Leclerc kept his usual white and red, but added line work and blueprint like details to match Ferrari’s technical engineering design on their livery.

Lewis Hamilton went for an out of this world design, with navy and black swirling with red, orange, blue, and purple nebula clouds. Chrome accents line the helmet and it features a hand written physics formula near the base of the helmet. 

Lando Norris once again altered his typical blob design from black and neon green to be iridescent silver with holographic elements that reflected pink, green, gold, and blue. The helmet was designed by Kaylum Robinson and Ashley Bibby and was created by Jens Munser Designs. The helmet was in collaboration with McLaren’s sponsor, Google Gemini.

Carlos Sainz and Alex Albon took part in Williams Marvel collab, which began with a special show livery to promote Avengers: Doomsday! Sainz donned a Captain America inspired helmet, mimicking his iconic shield. Albon wore a Thor inspired look, which took inspiration from the Norse God’s battle helmet

Cadillac’s special livery celebrated their second of three home races for the new team! The team opted for a cowboy theme, drawing inspiration from typical rodeo wear and cowboy boots. The livery was in collaboration with GM Designs. The cowboy aesthetic spread across their garage, with team members showing up in full western-inspired outfits and hosting a pop-up event at Ranch House.

Haas ran a livery to promote the upcoming release of Godzilla Minus Zero as a part of the team's partnership with TOHO CO., LTD. The livery paid homage to one of Japan’s more famous figures and brings a piece of cinematic history to the F1 stage. This is not the first time a team has worked to promote a feature film. Alpine ran a special livery at the 2024 Belgian Grand Prix to promote the Deadpool and Wolverine movie.

Mercedes livery worked to promote Mercedes multi brand personalization programme, MANUFAKTUR. The team added blue elements to the car to represent the MANUFAKTUR, which allows Mercedes customers to customize the interior and exterior of their vehicle. Kimi Antonelli and George Russell were also wearing race suits in different shades of blue for the promotion. Aston Martin also added bits of blue to their traditional livery. The special livery was in celebration of their five year anniversary with title sponsor Cognizant. 

Ferrari ran a detailed livery that showed sketches, technical drawings, and blueprint-like graphics that show the inner workings of the cars and pay tribute to all of the people that work to build the car. The livery was designed with their title sponsor, HP, and ensured that the details would be represented accurately.