Charlie Woods is turning junior golf success into business momentum, signing an NIL deal with TaylorMade before joining Florida State in 2027.
Charlie Woods is no longer just building a golf résumé. He’s building a brand.
The 17-year-old son of Tiger Woods has signed an NIL deal with TaylorMade Golf, giving one of the most recognizable junior golfers in the country his biggest equipment partnership yet.
TaylorMade announced the deal Friday, adding Woods to a roster that already includes some of the biggest names in professional golf.
For Charlie Woods, the move makes plenty of sense.
He’s played TaylorMade equipment throughout much of his junior career, and Tiger Woods has had a longstanding relationship with the company.
Charlie has also been seen wearing TaylorMade gear at major junior events, including the U.S. Junior Amateur.
Now the relationship is official.
The deal comes as Woods prepares for his senior year of high school before joining Florida State golf in 2027.
He committed to the Seminoles earlier this year and will be part of a highly regarded recruiting class that includes close friend Miles Russell, one of the top junior players in the world.
Woods has steadily pushed his own game forward over the past two years. He won the 2025 Team TaylorMade Invitational with a closing 66, earned first-team AJGA Rolex Junior All-American honors and helped The Benjamin School win a Florida state championship.
He also climbed dramatically in the national junior rankings during that stretch.
That progress matters because the attention around Woods has always been enormous.
Being Tiger Woods’ son guarantees headlines, but Charlie is beginning to give sponsors reasons to invest beyond the family name.
His tournament results, Florida State commitment and growing social-media presence have turned him into one of the most marketable young players in amateur golf.
TaylorMade clearly sees the upside.
The company already works with elite stars including Scottie Scheffler, Rory McIlroy and Nelly Korda, while also investing in younger players such as Russell. Adding Woods gives TaylorMade another player who could generate significant attention well before he ever plays a college tournament.
The financial terms of the agreement weren’t disclosed.
Woods has also been connected to Tiger’s Sun Day Red apparel brand, meaning two of the biggest pieces of his golf identity - equipment and clothing - are already taking shape.
The comparisons to Tiger Woods aren’t going anywhere.
But Charlie Woods is increasingly creating something of his own: tournament success, a major college commitment and now a high-profile NIL partnership before he’s even reached campus.
That’s a pretty serious start.
