Global soccer will meet American horsepower as Roush Fenway Keselowski (RFK) Racing and Trimble collaborate with Liverpool Football Club at Sonoma Raceway on June 28.
CONCORD, N.C. – Global soccer will meet American horsepower as Roush Fenway Keselowski (RFK) Racing and Trimble collaborate with Liverpool Football Club at Sonoma Raceway on June 28.
Celebrating the shared ownership of the two iconic sports organizations under Fenway Sports Group (FSG), Chris Buescher’s No. 17 Trimble Ford Mustang will feature a commemorative Liverpool FC paint scheme for the NASCAR Cup Series race at Sonoma.
Buescher’s design will incorporate Liverpool FC’s distinct red colorway sweeping across the car’s body with RFK Racing’s signature pillars taking on the soccer team’s white and green accent color. Positioned on the door panel will be the soccer team’s distinctive ‘Liver Bird’ logo, anchoring the design. The Trimble brand will be prominently displayed across the hood, quarter panels and rear deck, delivering a bold and unmistakable presence across the car.
“This is a special opportunity to connect three world-class organizations,” said RFK Racing President Chip Bowers. “Liverpool FC has one of the most passionate global fanbases in sports, and Trimble’s sponsorship made it possible to bring that global energy to life on one of our cars in Sonoma, at a time when the world’s attention is on soccer in the U.S. It’s a powerful moment for all three brands.”
Liverpool FC, the reigning Premier League Champion, is one of the world’s most famous and successful soccer clubs with 20 League titles, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship.
“Collaborating with our global sponsor Trimble to feature on RFK Racing’s car is an exciting moment for the club. It allows us to show up in a completely new sporting environment and connect with supporters in a way that feels fresh and unexpected, particularly in the US where we have the fastest growing fanbase of any Premier League club, said Kate Theobald, Commercial Director at Liverpool FC. “Unveiling the car in Tampa, in front of fans, is the perfect way to bring that moment to life as we look ahead to returning this summer for our 2026/27 U.S. preseason tour.”
In addition to the on-track activation at Sonoma, a merchandise collection featuring the Liverpool FC inspired design will be made available, giving fans a chance to celebrate the collaboration across both sports. The effort also opens the door for crossover engagement between NASCAR fans and Liverpool FC’s global fan base.
The collaboration in Sonoma builds on previous cross property activations, including RFK Racing's Boston Red Sox-themed paint scheme that brought another FSG brand to the track in prior years.