True Brand, a women-owned automotive additive manufacturer, has joined Rick Ware Racing and will sponsor Cody Ware in the NASCAR Cup Series.
MOORESVILLE, N.C. – True Brand, a women-owned automotive additive manufacturer, has joined Rick Ware Racing and will sponsor Cody Ware in the NASCAR Cup Series.
True Brand will serve as the primary sponsor for Ware and his No. 51 Chevrolet in Sunday's AdventHealth 400 NASCAR Cup Series race at Kansas Speedway.
“We’re proud to welcome True Brand to Rick Ware Racing,” said team owner Rick Ware. “They’re a forward-thinking, women-owned company, and their Fuel Juels product is a perfect example of the kind of innovation they bring to the automotive industry. Having True Brand represented across all of our programs speaks to the strength of this partnership.”
True Brand performance additives and treatments can be used in all types of engines, fuel systems, gear/transmissions and hydraulic systems. Their product line will be featured on RWR's NHRA Mission Foods Drag Racing Series, Progressive American Flat Track, FIM World Supercross Championship and grassroots Late Model racing.
“RWR’s reach across multiple racing disciplines gives us an incredible platform to introduce our technology-driven products to passionate fans and automotive enthusiasts who understand the importance of performance, reliability and innovation,” said Amber Kossak, co-founder of True Brand with Crystal Mathews. “Fuel Juels was developed to deliver real-world performance benefits, and there is no better environment to highlight that than motorsports.”
True Brand will hop on board with Ware, who has had a quiet but consistent 2026 season and stayed out of trouble so far this year. He has finished all but one race so far, eight races into the season, and had a 24th-place, lead-lap finish at Phoenix Raceway. His best finish was 17th in the season-opening Daytona 500 after leading two laps.
Most recently, Ware made his 150th Cup start last Sunday at Bristol Motor Speedway.
“Partnerships like this are always special because they connect what we do on the racetrack with products people use in the real world,” Ware said. “In racing, everything is about maximizing efficiency and getting the most out of your equipment, and that’s exactly what True Brand and Fuel Juels represent. It's an honor to have them on our No. 51 Chevrolet this weekend at Kansas.”
Ware has seven Cup starts at Kansas to his name with a best finish of 27th in fall of 2022.
“Kansas is a mile-and-a-half track that’s in great condition. No bumps, no wear, you can pretty much run that track from top to bottom,” he said. “If you want to run the apron, you can run the apron. If you want to run the wall, you can run the wall. And you can run any combination of lanes in between.”
Catch Ware and the rest of the NASCAR Cup Series in this Sunday's AdventHealth 400 at Kansas Speedway. It's set to go green just after 2 p.m. ET on FOX, MRN Radio and SiriusXM NASCAR Radio Channel 90.