Norman Powell is coming off an All-Star caliber season with the Miami Heat, giving the Chicago Bulls another established veteran scorer as they enter a new era.

Adding an All-Star caliber scorer is obviously a win for Chicago. But the organization Powell is coming from might be almost as important as the production he brings with him.

The Miami Heat.

Bulls fans certainly don't need a history lesson on Miami. The Heat landed LeBron James over Chicago during the infamous 2010 free agency sweepstakes, creating the "Heatles" and setting up several heated battles with Derrick Rose and the Bulls.

More recently, Miami has repeatedly stood between Chicago and the postseason. It has become one of those organizations that always seems to find a way when the games matter most.

There is a reason for that.

"Heat Culture" has become something of a running joke around the NBA. Miami has leaned so heavily into the phrase that it has appeared on uniforms and even the team's court.

But behind all the branding is a legitimate organizational philosophy.

Pat Riley has preached essentially the same standard since arriving in Miami in 1995: build the "hardest-working, best-conditioned, most professional, unselfish, toughest, meanest, nastiest team in the NBA."

The results are difficult to argue with.

Miami won a championship behind Dwyane Wade in 2006, then added two more with LeBron James, Wade and Chris Bosh in 2012 and 2013 during a run of four consecutive Finals appearances. The Heat later returned to the Finals twice during the Jimmy Butler era.

Even LeBron has talked about what the culture actually meant behind closed doors. He explained that Miami didn't constantly talk about it during his time there. Players simply came in, worked and trusted that the work would eventually translate to the floor. Erik Spoelstra has similarly acknowledged that outsiders might be tired of hearing about Heat Culture, but Miami doesn't particularly care.

That is where Powell's addition gets interesting for Chicago.

The Bulls aren't trying to become the Miami Heat, nor should they. Tiago Splitter and Bryson Graham are attempting to build their own identity around a young roster.

But Powell can bring some of Miami's standards into that process.

At this stage of his career, Powell has been around the NBA long enough to understand what separates talented teams from successful ones. Powell has even said himself that his time with the Heat got him in the best shape of his life and that the organization pushed him beyond even the standards he sets for himself. Now he has spent time inside an organization that demands conditioning, preparation and accountability from everyone.

That matters when you're sharing a locker room with players like Matas Buzelis, Caleb Wilson, Josh Giddey and the rest of Chicago's young core.

Former Heat captain Udonis Haslem once described Heat Culture as being selfless, hard-working, having a chip on your shoulder and constantly pushing teammates to another level. More importantly, Haslem didn't believe leadership came from simply talking. He believed players listened to him because they watched him practice, work out, study film and put himself through the same grind he expected from everyone else.

That is the type of veteran presence Powell can provide.

And that presence could be especially important for a Bulls team trying to establish an entirely new standard. Chicago has spent the last several seasons stuck somewhere between competing and rebuilding. With a new front office, a new coaching staff and several young players expected to take on larger roles, the Bulls finally have an opportunity to redefine what playing in Chicago is supposed to look like.

Powell can help establish that standard without needing to be the face of the franchise. Young players notice how veterans approach shootarounds, how seriously they take conditioning and how they respond after losses. Those little habits eventually become expectations throughout a locker room. Miami has been able to maintain those expectations even as players have come and gone.

Leadership doesn't have to mean giving speeches after practice. It can mean being the veteran who arrives prepared every day. It can mean holding younger players accountable defensively. It can mean showing Wilson and Buzelis how an established NBA player prepares his body over an 82-game season.

Miami has built a reputation for getting contributions from players other organizations overlooked. Gabe Vincent summed up the organization's approach pretty simply: "We work."

Chicago needs more of that mentality.

Powell was signed because the Bulls needed his scoring, shooting and veteran presence. Coming off one of the best seasons of his career, he should immediately provide all three.

But the Bulls may have gotten something else in the deal.

They stole a little bit of Heat Culture from the organization that has caused them so much pain over the years.

Now it's Powell's turn to bring some of it to Chicago.