Texas Longhorns separated itself from the rest of the SEC, both financially and competitively, during the 2024-25 academic year.
According to public records obtained by AL.com’s Matt Stahl through a series of open-records requests to the SEC’s 15 public universities, the Texas Longhorns led the conference in total athletics donations during the 2024-25 fiscal year.
Texas reported $167.8 million in total contributions, a significant increase from $133.9 million the previous year and more than $57 million ahead of second-place Tennessee, which reported $110.6 million.
The numbers cover the fiscal year running from July 1, 2024, through June 30, 2025, marking Texas’ first full athletic year as an SEC member. The fanbase had plenty of reasons to invest.
The Longhorns reached the SEC Championship Game during their debut conference football season before losing to Georgia, then advanced to the College Football Playoff semifinal before falling to Ohio State in the Cotton Bowl. Overall contributions increased by more than $33 million year over year.
Texas also led the SEC in football-specific donations. The program reported $59.5 million in football-only contributions, comfortably ahead of Alabama’s $53.6 million. Oklahoma ranked third at $52.5 million, while Tennessee followed at $50.5 million.
But the financial success reflected more than just football.
Texas captured the LEARFIELD Directors’ Cup for the second consecutive year and for the fourth time in the last five years, narrowly edging USC and Stanford in one of the closest finishes in the award’s 32-year history.
The Longhorns also won two national championships during the fiscal year in men’s swimming and diving and softball. The softball title marked the first national championship in program history. It was also the fifth consecutive academic year in which Texas won multiple NCAA team championships.
Texas dominated conference competition as well, leading the SEC with eight conference championships, double the total of the next closest school. The Longhorns qualified 20 of their 21 NCAA-eligible sports for NCAA Championship events and became the only Division I school to have multiple sports in the Final Four of their respective events.
The financial numbers match the results. Texas alone accounted for more than 17% of the SEC’s reported $952 million in all-sport contributions.
For a program still early in its SEC era, the message behind those figures is difficult to ignore. The Longhorns’ fanbase remains deeply engaged, heavily invested and fully committed to supporting one of the most ambitious athletic departments in the country.