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Texas Tech softball will now play at Tracy Sellers Field, honoring a former Red Raider whose family has helped fuel the program’s rapid rise.

Texas Tech softball is stepping into a new era with a familiar name at the center of it.

Beginning Friday night, the Red Raiders’ home field will officially be known as Tracy Sellers Field, a move that honors one of the program’s former players and one of the families most responsible for helping elevate Texas Tech softball into a national contender.

The timing fits. No. 2 Texas Tech opens a Big 12 series against Iowa State on Friday, and the facility name change gives the night even more meaning in Lubbock.

Tracy Sellers, who played for the Red Raiders from 2001 to 2003 under her maiden name Tracy Cartier, has remained deeply connected to Texas Tech athletics long after her playing days ended.

Alongside her husband, John Sellers, she has played a major role in supporting the softball program through philanthropy, facility investment, and NIL backing.

Their support has helped position Texas Tech softball to compete not just for conference titles, but for national relevance.

That impact has been visible all around the stadium.

Before this season, Texas Tech upgraded the softball facility with several major improvements, including added baseline netting and a new awning. Those changes were part of a broader push to modernize the environment around one of the top teams in college softball.

The Sellers family’s ties to Texas Tech go beyond softball.

John Sellers is also a former Red Raider student-athlete, having spent time in the football program during the Mike Leach era. He later became a co-founder of the Matador Club and has remained a significant figure in athlete support and athletic department fundraising.

The stadium first opened in 2001 after Texas Tech brought softball back in the late 1990s. It had previously carried a different name, and university officials have said the venue’s history will still be recognized in future signage.

For now, though, the spotlight belongs to Tracy Sellers. As Texas Tech continues building one of the strongest softball brands in the country, the field now carries the name of someone who helped make that climb possible.

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