ESPN's Bold 2026 Season Prediction for Keon Coleman Will Excite Bills Fans

ESPN's Seth Walder's 2026 season prediction for WR Keon Coleman will certainly excite Buffalo Bills fans.

Walder believes Coleman will have "a mini breakout in Year 3."

"Coleman will record 750 or more receiving yards and at least five touchdowns -- both career highs. Earlier this offseason I thought there was a decent chance he'd be on a different team by now. But Coleman also hasn't been that bad in his first two years, posting a 49 overall score in ESPN's receiver score (just below average) and 1.6 yards per route run. Even though the Bills added Moore, I could see Coleman having a mini breakout in Year 3," Walder wrote. 

Coleman's first two seasons in Buffalo have been underwhelming. He has 67 receptions for 960 receiving yards and eight receiving touchdowns. 

Coleman knows how important the 2026 season is for him. He told reporters a few weeks ago that it's essentially a "make-or-break" campaign. 

"For me, it's make or break," Coleman said. "[If you are] s---, you might not be here. Simple as that, [simply] put, man. ... I know what I'm capable of. So, if I fall anything short of that, I'm doing myself a disservice and my team. ... Getting benched four games, some s--- like that. Unacceptable. Ended off on a decent note, had a touchdown [in the playoffs], so that was -- I wouldn't even call that a confidence boost, it was just a positive to end the season on. But we lost. So, that was another negative to erase that. But, I mean, I don't need self-motivation, though. I know what I am here to do and what I am capable of doing."

The Bills promoted OC Joe Brady to head coach. 

Brady called Coleman the night before the coach's introductory news conference and Coleman described it as "a great talk."

If Coleman gets off to a slow start this season, we could see an in-season trade. After all, the Bills have D.J. Moore and Khalil Shakir.

With Moore in the fold, Coleman doesn't have a clear pathway to a big role in the passing attack, but perhaps he gets open more often than not and QB Josh Allen looks his way. 

The Bills open the 2026 season against the Houston Texans in Houston.