Jerry has always stated the lengths he would go to in order to get another Super Bowl, well, he's got the chance to prove it.
The Dallas Cowboys have said all the right things when it comes to their thoughts on receiver George Pickens and his potential extension.
There's been no public bashing of Pickens or his agent, and when asked about how negotiations were going, both Jerry and Stephen Jones declined to comment.
That is a vastly different approach than in previous years.
But will a different result emerge from it?
With Pickens set to ask for maybe something in the range CeeDee Lamb-type money at $34 million APY for his next deal, it is going to be a costly exercise.
But surely the Dallas front office knew this could come up when they traded for him last offseason, right?
We have often heard Jerry state the lengths he would go to and the size of the check he would write if it meant getting another Super Bowl, but now is the time to truly test that.
For CBS Sports' Zachary Pereles, if Jerry really wants that Super Bowl, getting Pickens signed is key.
"In early February, Pickens said he'd love to stay in Dallas but wanted the "ultimate best deal" that made sense for both sides," Pereles wrote. "It didn't happen, and he received the franchise tag.
"Brian Schottenheimer said he's unsure if Pickens will attend offseason workouts absent a new deal. If Jones and the Cowboys really want to have their best shot at a Super Bowl this coming season, they'll get a deal done."
With Pickens on the roster, you can make the case that Dallas has an offense capable of winning the Super Bowl. It's just the defense that has to come to the party.
But as we have stated several times, if Pickens is moved on for some reason, Dak Prescott's weapons go from two Pro Bowl/All-Pro-caliber players in CeeDee and George to Lamb and Ryan Flournoy.
That is a considerable drop, and the offense wouldn't be nearly as potent.
Surely Jerry and the Cowboys know that, right?
Making this Pickens contract saga drag on will only hinder Dallas' and George's preparations for the new season.
Yes, these things take time, but the fact that Jerry stated that no talks have taken place yet is both concerning and odd.
Jerry has repeatedly told us of the lengths he would go to in order to win a Super Bowl.
We've arrived at a fork-in-the-road moment, folks.
Was it all Arkansas salesman jibber jabber? Or will Jerry finally make a move that will line up with one of his famous one-liners?
We're about to find out.