The billionaire Cowboys owner Jerry Jones desperately wants that Lombardi trophy. Or so he says.
The Dallas Cowboys held their end-of-season press conference at The Star on Wednesday, and of course, Jerry Jones took center stage.
After a 7-9-1 season, many think there isn't too much to get excited about in Brian Schottenheimer's first year as head coach. And indeed winning seven games two years in a row can be used as further evidence of how far away Dallas actually is from another Super Bowl.
But will this season under Schottenheimer, which now makes it back-to-back years of no playoffs for Jerry and his Cowboys, force an actual rethink? That's the hope.
As it relates to Mr. Jones, though, he still has a goal to reach as owner/general manager with the Cowboys.
And yes, it's outlandish.
"My goal in life is to be the owner who retires having won the most Super Bowls," Jerry said.
Hmm, OK, Jerry.
Robert Kraft of the New England Patriots has six for those playing along at home.
So, Jerry - with his three from the 1990s - is far behind in that metric.
But then Jones added something that might hint that things might be shifting organizationally.
Jerry stated that having more Super Bowls than anyone else is a goal that is way ahead of making another buck because he doesn't "need to make another buck."
As always, the proof will be in how the Cowboys conduct their offseason business.
Armed with salary cap room (yes, they have it, and up to $100 million if done right) along with two first-round draft picks, Dallas has the weaponry to go "all-in" on 2026.
Of course, seeing is beleiving and we have heard comment after comment on how important winning is and how crucial getting that next Super Bowl is.
But so much of what Jerry and the Cowboys do, point to the opposite being true.
"All In,'' as you will recall from two offseasons ago, was an empty platitude.
Is this the offseason where the purse strings are finally loosened, and Dallas does its best to improve the football team?
Color us skeptical until we actually see change.