
Dallas Cowboys owner and general manager Jerry Jones is often much-maligned for how he runs his football team.
Our own Mike Fisher coined the phrase, "Sometimes Jerry Jones' Dallas Cowboys seem like a marketing company that plays football on the side."
That should tell you all you need to know.
Often making headlines seems more important than improving the football team.
And because of that, a large portion of Cowboys Nation wants Jerry to give up general manager duties. After all, it's been three decades since Dallas' last Super Bowl win.
How many NFL general managers would survive that long without success?
So ... could Jerry retire as general manager?
"I'll tell you this: if [Stephen Jones] has as much fun between where he is today and where I am today, he's in for a hell of a ride," Jerry said at The Star on Wednesday. "I've had my most fun in my last 20 [years]."
And Mr. Fisher's translation of that? "The answer is no."
Of course, most of us already knew that.
But now the rest of the NFL has just gotten confirmation -- Jerry, even at age 83, isn't going anywhere.
Indeed, his use of the word "retire'' when talking of his desire to win more Super Bowls than any owner ever is wrong.
What Jerry (who has three to Robert Kraft's six in New England) said was, “My goal in life is to retire as the owner to win the most Super Bowls. So I got work to do.”
What he meant to say? Not "retire'' as the champ ... but rather, pass away while holding the record.
As we head into the offseason after a second consecutive year in which the Cowboys didn't make the playoffs, all eyes will again be on Jerry to see how he and the front office approach free agency and the draft.
With a few contract restructures and moving on from some players, Dallas could have over $100 million to spend in free agency. Plus, the two first-round draft picks thanks to the Micah Parsons trade.
So, there is ammunition to use.
Fish talks about "using all the tools in the toolbox," and that is something the Cowboys have rarely done. But given the season Dallas had, coupled with the outlook for 2026 if things stay the same, now appears as good a time as any to buck the trend.
Jerry's having fun.
But I guarantee you most of Cowboys Nation isn't.
Time for that to change - and yes, it's gotta happen while Jerry is in charge, alive, and chasing that elusive Super Bowl record.