Bournemouth Win Silver at Football Business Awards for "Las Vegas" Campaign

This week, AFC Bournemouth were recognised with a Silver award at the Football Business Awards for the Best Club Marketing Campaign among Premier League and top European clubs, thanks to their innovative ‘Light Up January’ partnership with Visit Las Vegas.

The campaign captured global attention through the Premier League’s first-ever matchday drone show and glow-in-the-dark jerseys unveiled before Bournemouth’s memorable 3-2 win over Liverpool at Vitality Stadium.

The activation generated major digital engagement and sold-out merchandise, with over 1,000 website visits in the first five minutes of the shirt launch.

Club president of business operations Jim Frevola praised the achievement as recognition of the club’s creativity and ambition alongside some of Europe’s biggest names, while Visit Las Vegas highlighted the campaign’s success in creating shareable moments that connected with fans worldwide.

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