Alternate Crests

I have noticed many teams wearing shirts with alternate versions of their crest so far this season. I can think of Man. Utd., Chelsea, Arsenal, and Leicester off the top of my head. Many of these are simplified to elements of the traditional crest. Sheffield Wednesday changed their crest to a less-elaborate version of their owl (I think one they had used previously.)
I like these as a change of pace. The new AFCB alternate crest is part of this "fashion" trend, though ours is not a simplified version. The white shirts will look great on television, which is how I see them. For that matter, the stripes look fine on TV, and the purple one will as well, even with the pink blob.