Liverpool Announce £300M+ Turkish Airlines Deal as 17-Year Standard Chartered Partnership Nears End

Liverpool have officially announced a new shirt sponsor that will bring an end to Standard Chartered appearing on the kits. The club has shared its thoughts, highlighting this as a ‘next chapter’ in Liverpool FC’s commercial history.

The club’s partnership with Standard Chartered has lasted for 17 years. Now, the Reds have taken the chance to create a new partnership.

READ MORE: Liverpool lose highly rated prospect to Manchester United

Liverpool officially announced that they would be partnering with Turkish Airlines. This will appear on all of the men’s, women’s, and academy player shirts from the 2027/28 season.

In a statement released by the club, they claim that the partnership marks a significant moment in the history of LFC shirts. The front of the shirt is reserved for long-term and meaningful partnerships.

Turkish Airlines CEO, Ahmet Olmustur, has also shared his excitement for this partnership. He highlights the heritage and size of Liverpool, making him pleased that an agreement was reached.

Reported by Times journalist Paul Joyce, it is suggested that this Front of Shirt deal will be worth more than £300 million over five years. Joyce also reports that the club believes this is the most ‘lucrative’ FoS deal in Premier League history.

In Liverpool’s previous partnership with Standard Chartered, the club was gaining around £50 million annually. This new deal looks to be over £60 million.

With Liverpool’s recent 30% minority sale to a consortium led by Amit Bhatia, it’s clear the club are actively attempting to expand their revenues. This new deal absolutely allows for that to happen.

READ NOW: Dani Carvajal offered to Liverpool as Reds weigh up Free Agent Gamble

Standard Chartered have appeared on the club’s shirts since 2010. A time when figures like Steven Gerrard and Luis Suarez were at the club.

Since then, the club has become incredibly successful and created history. Standard Chartered can feel proud in being the club’s main sponsor as they lifted their first-ever Premier League title.

From Roy Hodgson to Jurgen Klopp and now one last season under Andoni Iraola, the memories that Liverpool fans will associate with Standard Chartered are incredible. 

It is always important for the club to expand as much as possible, gaining greater sources of revenue. This new partnership is an example of Liverpool FC sensing a great opportunity.

Forming a record-breaking partnership with Turkish Airlines, the club will continue growing in multiple avenues. Amassing £300 million over 5 years is an incredible deal for the Reds.

It was certainly an experience to have witnessed Liverpool create so many long-lasting memories in the kits sponsored by Standard Chartered. From the corner taken quickly to lifting multiple titles.

Liverpool fans will hope that Turkish Airlines shirts will be able to provide just as many iconic moments for them.