Sep 13, 2026 12:15 PM
Beyond mere goalscoring, Sam Lammers offers tactical versatility and selfless link-up play, providing Peter Bosz with a vital creative engine to navigate PSV’s grueling multi-front campaign.
PSV Eindhoven’s decision to bring Sam Lammers back to the club has received backing from analysts who believe the striker can play an important role in Peter Bosz’s squad.
Lammers was introduced as PSV’s new striker last week after the club decided to add another attacking option following Alassane Pléa’s injury. The 29-year-old had also fallen down the pecking order at FC Twente, particularly after the arrival of Wout Weghorst.
Although Lammers was not included in PSV’s match squad last Saturday, former coach Gertjan Verbeek believes his arrival could prove valuable given the demands of Bosz’s team and the number of matches ahead.
Verbeek Praises Lammers Move
Speaking on De Oosttribune on RTV Oost, Verbeek welcomed the move while also questioning how FC Twente handled the situation.
“I’m happy for Lammers that he has found a way out and that he ends up at a great club. FC Twente has also gotten a bit more for it than what they paid for him. I still think that’s quite impressive,” Verbeek said.
However, the former AZ and Feyenoord coach believes the way Lammers' situation developed at Twente was less convincing.
“On the other hand, I don't think the way it happened is worth top marks. That is mainly down to FC Twente. The fact that you promote him to third striker and that he now goes to PSV,” Verbeek added, as quoted by PSV Inside.
For Verbeek, the move could give Lammers a significantly greater opportunity to contribute, particularly with PSV competing on several fronts.
Verbeek believes Lammers can offer PSV something beyond simply scoring goals.
“I think he can be of a lot of value at PSV. PSV plays a lot of matches. He may not always be able to play entire matches, but at the moment when he came on as a substitute or took part while at FC Twente, it was indeed a team that was playing well.”
“He wasn’t really the target man, but he was the striker who made others play better. That is also worth a great deal,” Verbeek explained.
That assessment was supported by team analyst Jan van der Staa, who believes Lammers is well suited to the way Bosz wants his side to play.
“At FC Twente they had a different vision. They signed Weghorst. That’s the guy who’s supposed to make it happen,” Van der Staa said.
“I’m happy that Lammers is going to PSV in terms of football. They’re there very often on the opponent’s half, in the combination. He fits in there as well.”
Verbeek believes Lammers can offer Peter Bosz's team something beyond simply scoring goals [Reuters]Business case behind Twente decision
Journalist Tijmen van Wissing offered a different perspective on why Twente allowed Lammers to leave.
“Ten Hag has, in my view, been very clear. He has said: We didn’t score enough goals last year. That’s how he thinks. And so he opts for Weghorst.”
Van Wissing also pointed to the club's confidence in Vennegoor of Hesselink and the need to provide the youngster with a pathway into the first team.
“That guy needs to have perspective, because last year he actually didn’t really feature. It’s a risk they’re taking.”
However, Van Wissing also believes keeping Lammers as a third-choice striker would have carried a substantial financial cost.
“But I also think it might be, from a business-economic standpoint, an irresponsible risk to keep Lammers, who is still generating two million now, plus earning a salary that is also around a million. So that’s simply three million on the balance sheet for a third striker,” he concluded.
Lammers therefore arrives at PSV with analysts identifying both a footballing and financial rationale behind his move. His ability to combine with teammates rather than simply operate as a traditional target man could give Bosz another option as PSV navigate a demanding domestic and European schedule.
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